The post SPAR Italy Resumes “Count on Us” Campaign appeared first on SPAR International.
]]>Expanding beyond traditional television, the campaign made its mark on connected TVs through geotargeted programming. Additionally, it seamlessly integrated into the content offerings of online video and on-demand platforms.
Not stopping at traditional media, DESPAR Italia included sponsorship activities on Facebook and Instagram, ensuring a robust digital presence for its “Count on Us” narrative.
From February 4 to 10, the campaign’s echoes also reverberated on radio, with over 500 broadcasts scheduled across major national broadcasters.
The heart of the campaign lay in showcasing DESPAR Italia’s branded products. The commercial not only captured the essence of daily life but also reflected private label offerings. A rotation of 300 DESPAR products available at locked prices until March 31, 2024 were highlighted.
Ombretta Putzu, Head of Marketing and Communication at DESPAR Italia, shared insights into the campaign’s revival, emphasising a commitment to customer support through quality and convenience. This marks the initial phase of an integrated communication plan set to unfold throughout 2024, aiming to engage an ever-expanding audience of potential and current customers.
Source: DESPAR Italia
Read more news about SPAR Italy
SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s license in 1959. The first store opened in 1960. With it, SPAR became the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.
The post SPAR Italy Resumes “Count on Us” Campaign appeared first on SPAR International.
]]>The post Stock the full SPAR Daily product range appeared first on SPAR International.
]]>Following the launch of the first SPAR Daily Hand soaps and SPAR Daily Shower Gel for men which are available to order, new SPAR Daily products have been introduced, growing shelf presence in this vital segment.
The new SPAR Daily shampoo and shower gel formula ensures to cleanse and hydrate, leaving the hair and skin feeling refreshed and renewed. Packaged in convenient 500ml bottles, the SPAR Daily shampoos and shower gels guarantee long-lasting indulgence. The new range extension includes gender-neutral products like the SPAR Daily Shower Gels in Herbal Green & Coco Cloud, and the Shampoo in Herbal Green as they are designed for both men and women. The SPAR Daily Shampoo 2-in-1 for Men ensures a convenient, all-in-one experience.
SPAR Daily Mouthwash not only offers shoppers long-lasting fresh breath, but it also eliminates germs! The new and improved formula now features 0% alcohol, fluoride, and a fresh mint taste, ensuring healthy oral care and providing protection against cavities.
SPAR Daily Deodorant roll-on (available for Women & Men) has undergone a reformulation and is available to order. It now boasts an antiperspirant effect while retaining its mild formula, achieved through its alcohol-free (0%) composition. The SPAR Daily deodorants now also feature a fresh and modern look and feel. In addition, the bottle and the cap are 95% RPET, positioning these products as the right choice for your assortment and shelves.
To facilitate the successful inclusion of SPAR Daily in your local market, a comprehensive set of marketing materials has been curated. This collection includes an eye-catching instore poster and engaging social media content tailored for both your communication feed and stories. The materials are readily available for your use, free of charge, and can be effortlessly customized to suit your specific requirements.
If you have questions about SPAR Own Brands or want to place an order for these or any of our products, please either call us at +31(20) 6266749 or send an email to [email protected]. Check out the SPAR Marketplace for more information about the diverse SPAR Own Brand ranges available to build your private label assortment.
The post Stock the full SPAR Daily product range appeared first on SPAR International.
]]>The post SPAR Nº1 Value range grows appeared first on SPAR International.
]]>The SPAR Nº1 Value range has grown with the addition of eight new products in the homecare section. The new products comprise two types of aluminium foil, two types of baking paper, cling film, ice cube bags, food and freezer bags and rubber gloves.
The SPAR N⁰1 Value Aluminium Foil 30mx29cm (10microns) comes in a carton box while the SPAR N⁰1 Value Aluminium Foil 20mx28cm (7,8microns), is wrapped in a paper roll. They are both oven, freezer and grill safe and are great options to keep foods fresh for longer.
The SPAR N⁰1 Value Cling Film comes in a roll measuring 30mx29cm and is made to resist tearing better thanks to its stronger composition. The box features an easy-cut system to ensure a perfect piece every time.
The SPAR N⁰1 Value Baking Paper, which is best used to bake or cook in the oven, is available in two formats: 1 roll of 10mx38cm, or a pack of 30 convenient individual sheets measuring 38cmx42cm.
The SPAR N⁰1 Ice Cube Bags are made from polyethylene (LDPE) foil. This material protects the ice from odours and does not stick to the frozen cubes, making the bags hassle-free. Each box contains 7 bags that can be tied at the top with a knot, and each bag produces 28 ice cubes.
The SPAR N⁰1 Food & Freezer bags are made of HDPE which also helps prevent freezer burn and odours, and does not stick to the frozen foods. The packaging includes practical wire ties to securely seal the bags. Each box contains 80 bags measuring 18x28cm which hold a capacity of 2L.
The reusable SPAR N⁰1 Rubber Gloves are made of a mixture of natural rubber latex. They offer protection against mild chemicals and detergents whilst cleaning and come in two sizes (M and L) for added comfort. Each package of SPAR N⁰1 Rubber Gloves contains one pair.
If you have questions about SPAR Own Brands or want to place an order for these or any of our products, please either call us at +31(20) 6266749 or send an email to [email protected]. Check out the SPAR Marketplace for more information about the ranges available.
The post SPAR Nº1 Value range grows appeared first on SPAR International.
]]>The post More SPAR Own Brand products launched appeared first on SPAR International.
]]>The SPAR Daily range offers retailers the opportunity to give customers the choice of quality, everyday, essentials which are priced affordably. An additional benefit for environmentally-conscious shoppers is that all products feature environmentally-friendly packaging.
The latest additions to the SPAR Daily range are the new SPAR Daily Shampoos and Shower Gels. Each product is formulated to ensure consumers both cleanse and hydrate which leaves their hair and skin feeling refreshed and renewed. Being packaged in family-size 500ml bottles, SPAR Daily shampoos and shower gels guarantee a long-lasting indulgence.
The new range extension includes SPAR Daily Shower Gel variants of “Herbal Green” & “Coco Cloud” while the shampoo variation “Herbal Green” is also available. All three products are designed to appeal to both men and women. The SPAR Daily Shampoo 2-in-1 for men ensures a convenient, all-in-one experience.
SPAR Baby Wipes Sensitive
There is now a new format for the SPAR Baby Wipes Sensitive which are available in a multipack of 3×60 wipes which also has a convenient plastic handle. This multipack has been developed together with SPAR partners to meet the needs of young families while also attracting footfall and increasing basket size.
Made of 99.5% naturally derived ingredients, SPAR Baby Wipes Sensitive maintain the same popular formulation as the single pack: 99% purified water, 0% perfume and 0% alcohol. Additionally, the product has a 100% plastic-free composition and utilises biodegradable fibres that are FSC certified, ensuring a sustainable choice for your little one’s care routine.
If you have questions about SPAR Own Brands or want to place an order for these or any of our products, please either call us at +31(20) 6266749 or send an email to [email protected]. Check out the SPAR Marketplace for more information about the ranges available.
The post More SPAR Own Brand products launched appeared first on SPAR International.
]]>The post SPAR Challenger Brand Programme welcomes LoveRaw appeared first on SPAR International.
]]>The addition of LoveRaw® into the SPAR Challenger Brand programme will see LoveRaw® gain access to new regions, facilitating the company’s overseas growth.
Liam Mahoney, Head of International Sales at LoveRaw®, commented: “We are delighted to have signed a global agreement with SPAR International, the largest food retailer in the world. This is a pivotal moment for our brand and will help us to supercharge our growth – we can’t wait to get started!”
These on-trend brands are disruptors in their respective categories, outperforming their competitors and growing market share thanks to innovative product development and savvy marketing.
By introducing these highly innovative brands to SPAR markets and our global logistical network, SPAR International supports relative newcomers in gaining access to new regions, facilitating their growth outside their home markets. This partnership benefits SPAR country organisations worldwide by offering on-top bonuses, fast growth, and on-trend products.
Source: LoveRaw®
Read more about SPAR Challenger Brands
The post SPAR Challenger Brand Programme welcomes LoveRaw appeared first on SPAR International.
]]>The post SPAR Croatia exports local brands to neighbouring markets appeared first on SPAR International.
]]>The initial own brand products exported were all developed in collaboration with Croatian manufacturers by SPAR Croatia. The success of these products in foreign markets is a reflection of the high quality of these own brand items.
In 2023, SPAR Croatia began exporting its Croatian own brands to the affiliated retail network in Austria, which has over 1,500 SPAR stores.
In Slovenia, sales revenue surged to €64 million from €52 million in 2022, primarily due to improved collaboration with Croatian producers including Zigante Tartufi, Vindija, ZMH Horvat, and Al Ponte. Direct exports of 43 Croatian own label products were placed into SPAR stores in Slovenia, increasing the market penetration of those producers.
SPAR Croatia has worked in partnership with local producers since the brand’s launch in 2005. Fresh produce is retailed under the ‘Gardens of Croatia’ and promoted through ‘Yes, Local’, campaigns. There is also a variety of SPAR Own Brand products procured in the local market, building on the regionally and internationally sourced ranges. In 2020, SPAR Croatia also launched a concept titled ‘Start Croatia’ which supports entrepreneurs keen to expand their business by accessing the formal retail market.
Source: SPAR Croatia
Read more about SPAR Croatia
A licence agreement was granted to ASPIAG (Austrian SPAR International AG) by SPAR International in 2004. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and investment in new stores. SPAR Croatia has a strong local sourcing programme and offers selected local entrepreneurs access to the formal market.
The post SPAR Croatia exports local brands to neighbouring markets appeared first on SPAR International.
]]>The post SPAR Hungary Supplier Academy supports small domestic enterprises appeared first on SPAR International.
]]>One innovation is the collaboration with the Budapest Metropolitan University to offer the SPAR Supplier Academy as part of its curriculum. Over a period of six months, university students had a unique opportunity to address real-life marketing issues faced by 16 small-scale suppliers.
SPAR Hungary’s Supplier Academy is committed to supporting Hungarian food producers and enterprises. As an extension of their programmes, suppliers from both the Hungaricool and Regional Treasures initiatives were able to obtain expert marketing advice from the students at Budapest Metropolitan University. Each applicant presented the marketing challenges and issues they were encountering in their respective companies.
The collaboration empowered participating enterprises to grow and provided students with invaluable practical experience, further enhancing their skills and competencies. The entrepreneurs were delighted to engage young talents with fresh perspectives in their decision-making processes. In turn, the students appreciated the opportunity to work on practical, real-life tasks, which complemented their theoretical learning.
In the face of unprecedented challenges such as the pandemic, energy crisis, and inflation, Hungarian enterprises, particularly small businesses in the food industry, have faced significant obstacles in recent years. Recognising the importance of supporting domestic families and small food businesses, SPAR Hungary launched the Hungaricool product competition in 2019. Additionally, since 2021, the Regional Treasures programme has been connecting shoppers at SPAR with products from domestic small-scale producers.
To understand the needs of businesses participating in these programmes amid the current economic climate, SPAR Hungary conducted a survey. The results revealed that 76% of respondents identified the importance of learning effective negotiating skills while staying competitive (64%) and developing price strategies (64%) were equally significant. Furthermore, 60% emphasized the role of brand communication during economic recessions, and 40% sought knowledge on expanding their customer base. Trade events were also valued for practical knowledge, networking opportunities, and exposure to current trends.
To address these needs and challenges, SPAR Hungary offers suppliers access to a SPAR Marketing Bootcamp. The 2023 event attracted over 100 suppliers, providing them with diverse professional training sessions and insightful discussions on navigating the uncertain economic landscape.
Attila Tollas, SPAR Hungary’s Regional Procurement Team Manager and a speaker at the SPAR Marketing Bootcamp, stated, “During the Bootcamp, we focused on reflecting on the economic situation, with several presentations dedicated to this topic. Additionally, we delved into all four aspects of the traditional marketing mix, as we recognised the demand for comprehensive knowledge in this area.”
The two-day event creates a platform where suppliers can connect, share experiences, and find solutions to common problems. The positive feedback SPAR Hungary received indicates that the retail company is moving in the right direction.
Participants praised the SPAR Marketing Bootcamp which offers tailored marketing, strategy, and communication materials for the food industry, provided by SPAR and invited experts. The networking opportunities are considered particularly invaluable, building connections with fellow entrepreneurs.
Source: SPAR Hungary
Read more about SPAR Hungary.
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. SPAR Hungary is one of the country’s largest employers, with a network of company-owned and independently-run stores operating nationwide.
The post SPAR Hungary Supplier Academy supports small domestic enterprises appeared first on SPAR International.
]]>The post SPAR Hungary increases turnover by 15.6% to 915.7 billion HUF appeared first on SPAR International.
]]>SPAR Hungary ended the year 2022 with 623 stores nationwide. A total of 18.6 billion HUF was invested in the development of two new stores in Budapest and the modernisation of 11 existing stores across the country.
Sustainability is the main focus when it comes to store development. All new and modernised stores have a reduced environmental impact and implemented energy-efficient solutions, including LED-lighting, solar panels, CO2-based cooling technologies, and charging stations for electric cars. By 2021, greenhouse gas emissions decreased by 49% compared to 2017. This positive tendency continued in 2022.
The first SPAR partner franchise store opened ten years ago in Mór. Currently, 248 stores are operated by independent retailers. In 2022, the network was extended by 14 new stores. With sales of 103.1 billion HUF, the franchise stores contributed about 10% of SPAR Hungary’s total turnover in 2022.
SPAR Hungary’s online shop was launched three years ago and expanded substantially in 2022.
Across 200 locations, about 18,000 products and 30 instore pick-up points are available for customers. Over 150,000 online orders were made in 2022. The company switched from printed order overviews to digital ones, saving over three tonnes of paper each year. Customers can now also return their paper bags to be recycled.
Since their launch in 1997, SPAR Hungary’s own brand products have become increasingly popular. In 2022, the range was expanded by 10%. Own brand products now account for one third of the total sales. Some of these products became available for shoppers abroad in June 2022, when SPAR Slovenia started importing dry and frozen SPAR Own Brand products from Hungary.
SPAR Hungary has increased the percentage of collected paper and plastic to over 70%. Last year, plastic use was reduced by 13.5 tonnes, and through the introduction of thinner packaging film for meat products, another 84 tonnes of plastic per year will be reduced. Since August 2022, only biodegradable bags for fruit and vegetables are offered in all stores nationwide, leading to 450 tonnes less plastic every year.
There are 80 SPAR stores where shoppers can return used cooking oil for recycling. SPAR Hungary also provides the option to return PET and aluminium cans, used batteries, paper, and glass waste.
Source: SPAR Hungary
Read more about SPAR Hungary.
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in developing the country’s retail industry.
The licensing of independent retailers to operate the SPAR Brand in Hungary has proven successful. The retailers benefit from access to SPAR Own Brand products and expertise, while consumers enjoy the increased number of store locations. SPAR Hungary is one of the country’s largest employers, with nearly 18,000 team members. SPAR Hungary runs a network of over 610 company-owned and independently-run stores. The retailer’s online platform is available in Budapest and over 50 surrounding municipalities.
The post SPAR Hungary increases turnover by 15.6% to 915.7 billion HUF appeared first on SPAR International.
]]>The post SPAR Austria expands market leadership, retail sales exceed €9 billion appeared first on SPAR International.
]]>The SPAR Austria Group operates 3,026 SPAR (in Italy: DESPAR), EUROSPAR and INTERSPAR stores in Austria, Northern Italy, Hungary, Slovenia and Croatia. Gross sales turnover in all of these countries grew to a total of €15.92 billion, an increase of 5.5%.
In Austria, SPAR consolidated its market leadership with a market share of 36.3%. SPAR operates a total of 1,506 SPAR stores in Austria, of which 1,067 are SPAR Supermarkets, 50 SPAR Gourmet stores, 79 SPAR Express forecourt stores, 232 EUROSPAR Supermarkets, 71 INTERSPAR Hypermarkets, and seven Maximarkt stores. A total of 679 of the SPAR stores are operated by independent retailers. In 2022, SPAR Austria opened around 40 new stores and modernised over 70 stores.
In May 2022, the new INTERSPAR Hypermarket in Oberwart, Burgenland, was opened and construction of two new INTERSPAR Hypermarkets in Leibnitz (Styria) and Gänserndorf (Burgenland) begun.
SPAR Austria has operated SPAR Gourmet stores in Vienna for over 20 years, located in districts with a demand for delicatessen-oriented ranges. To augment this store network of 39, SPAR Austria has developed a flexible store concept enabling it to meet customers’ needs to an even greater extent. The first redesigned SPAR Gourmet store opened in October 2022 at Vienna’s Fleischmarkt in the 1st district.
SPAR Austria focuses on continuous development of its assortment, especially in the area of fresh products and SPAR Own Brands. SPAR has developed over 7,500 own brand products, comprising food and non-food products. SPAR Own Brands contribute to more than 40% of the company’s food retail sales. The development of SPAR Own Brands also addresses changed consumer shopping behaviour due to the pandemic and rising inflation.
Organic products continue to be in strong demand and so do products for flexitarians, vegetarians or vegans. SPAR Austria invested nearly €3 million in own brand product development and corresponding facilities. The SPAR Veggie range was expanded to over 100 products and sales increased by 8.5%.
About 160 photovoltaic systems are currently installed on the roofs of SPAR, EUROSPAR, and INTERSPAR stores.
SPAR Austria cooperated with nine leading domestic electricity suppliers to expand the e-charging network in the last year. By 2025, over 200 e-charging locations will be added to the existing 120 locations at SPAR, EUROSPAR, and INTERSPAR stores.
SPAR Austria is continuing to pioneer innovative ways to reduce food waste. In 2022, SPAR developed an accurate solution with its IT partners using Artificial Intelligence. The solution enables more targeted order suggestions and demand forecasts for all stores. This reduced the amount of unsold food by 10% in that year. Moreover, products that are close to their best-before date are sold at a reduced price on a separate shelf, via the Too Good To Go app or donated to one of over 400 social organisations.
Source: SPAR Austria
The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.
With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy. With sales of €8.3 billion and impressive growth of 16%, SPAR Austria became the market leader in the Austrian grocery trade in 2020, after being a market growth leader for over a decade. It maintained this leadership position in 2021.
The post SPAR Austria expands market leadership, retail sales exceed €9 billion appeared first on SPAR International.
]]>The post SPAR Poland receives Business Idea 2023 Award appeared first on SPAR International.
]]>SPAR Poland was delighted to receive this award as confirmation that the SPAR business concept is both attractive to independent retailers and effective.
“We strongly believe that by working together, supporting and building relationships with our partners, and focusing on what consumers want, we will all succeed. At SPAR, we focus on the shopping experience, the freshness and quality of our products, and the service we offer our customers. We are part of local communities and communities are like families. We strive to deliver the highest quality products every day at a good price. SPAR stores are run by local entrepreneurs who know the needs of their customers, after all, they live in the same communities,” said Wayne Hodson President of the Board.
SPAR Poland has a strong offer of SPAR Own Brand ranges, with over 600 products available. The retailer has plans to increase the range to 1,000 items. Recognising that options were needed to meet the lifestyle and dietary choices of their shoppers, SPAR Poland last year introduced a range of gluten-free products.
In the twelfth edition of a nationwide consumer survey carried out by the GFK Research Institute, SPAR Poland was delighted when this range won the ‘Best Product 2023 – Consumers’ Choice’ category. Last year, SPAR Poland also launched a new range of ready meals and drinks under the ‘Fresh to go at SPAR’ label.
Source: SPAR Poland
Read more about SPAR Poland.
SPAR International granted a licence to operate the brand in Poland to SPAR Group Ltd Southern Africa, which purchased an existing retail chain in 2019. In December 2019, SPAR Poland opened their first EUROSPAR store in Warsaw.
Utilising the multi-format strategy, a combination of SPAR Express convenience stores, SPAR and EUROSPAR Supermarkets, enables SPAR Poland to meet customers’ shopping needs.
The post SPAR Poland receives Business Idea 2023 Award appeared first on SPAR International.
]]>